PHOTOGRAPHER | WRITER | CREATIVE DIRECTORStories and Ideas that Help Brands Grow
I help travel & lifestyle brands find their editorial soul through creative direction, photography & writing.
SELECTED WORK ↓
Photography
Haddon Hall, England
Celebrating the curated wild edge of a medieval stately home in the Peak District.
“It's not always a guarantee that a photographer will be as comfortable writing, but I was really impressed by Nick's words.”
— Olivia Squire, Editor, Conde Nast Traveller
Brand Story
Forty Minutes A Gaucho - Gaucho Getaways| Estancia Nibepo Aike
Communicating high value moments during the visitor experience at an Estancia in Patagonia.
“Nick has a rare gift: he makes you feel like you're there.”
—Jort van der Horst, Gaucho Getaways
Creative Direction
Great Rail Journeys
Positioning GRJ’s rail travel portfolio as a romantic, high-end alternative to the rushed, utilitarian nature of the modern commercial flight.
BRAND STORY
GAUCHO GETAWAYS | ESTANCIA NIBEPO AIKE
Conveying the visitor experience at Estancia Nibepo Aike in Patagonia.
Let's make something interesting.
having the right stories and ideas makes g=brands grow
measurable examples
we put brands in front of travellers at high-value moments, influencing how they see, choose and remember. - nibepo aike
its a new era nad people releate to brands with authenticity genuine. I relate tpo brands with authenticity.
my 20 years at agencies and an MA in Potojournalism mean sI can find idea sanuwher ein the filred or the boardroom. and press them into action for your brand. utilsing strategy and message with an authenticty and belivaability tht is often missing from brands communications when you are caught betwenn paid ads and ….. (photogaropher wesbsit text)
insrictliity know waht. abrand needs - story or an idea. consultancy
I work directly with brands and organisations, and alongside creative agencies and other teams.
If you have a project you'd like to discuss, get in touch.
Collaborations & Story Support
I specialise in outdoor culture and destinations with depth - from mountain communities to heritage-rich regions.
Alongside my editorial work, I can support with story development, shaping media angles, and writing features or longer-form content.
I also offer copywriting and blog content for brands looking for a more considered voice than standard marketing.
That means finding an angle that would genuinely interest an editor, shaping it for the right audience, and writing it in a way that holds up next to journalism.
What I can help with
Pitching and story development, features and long-form content, editorial positioning for destinations and projects.
Get in touch
Creative Direction
Good ideas need a point of view.
I help shape ideas, campaigns and creative work — bringing the experience of more than twenty years in advertising and brand communications.
From the earliest thinking to the finished work, I can help establish the creative idea and carry it through.
[INSERT: Strong agency campaign / art direction work]
Selected work →
CLIENT COMMENTS“It's not always a guarantee that a photographer will be as comfortable writing, but I was really impressed by Nick's words.”
— Olivia Squire, Editor, Conde Nast Traveller
“Nick has a rare gift: he makes you feel like you're there.”
—Jort van der Horst, Gaucho Getaways
“Nick took the time to genuinely understand our vision, and the results were nothing short of breathtaking.”
— Rémi Hémeryck, Director of SOS SAHEL
“Quite simply, Nick has the most creative brain I've ever come across.”
— Steve White, Managing Director, RedC Marketing
Photography
Seeing things differently.
My work as a photographer grew out of years spent art directing and commissioning images. Eventually, I wanted to get closer to the work itself.
I now photograph for brands, publications and personal projects, with a particular interest in travel, landscape, architecture and the character of place.
[INSERT: Photography portfolio image sequence]
[INSERT: Haddon Hall — larger visual feature]
View photography →
Writing
Finding the words.
Photography led me into editorial work. Over time, writing became an equally important part of what I do.
I write features, stories and copy for publications and brands — bringing the same attention to voice, character and detail that I bring to photography.
[INSERT: Magazine spreads, article excerpts and links]
Read selected writing →
Brand Narratives
Where it all comes together.
Some stories need more than a single discipline.
I bring together creative direction, photography and writing to create more complete, distinctive narratives for brands and organisations.
The result might be a campaign, a publication, a feature or a piece of branded editorial. The approach is always the same: find what is genuinely interesting, then tell the story in a way that feels coherent and true to the subject.
[INSERT: GAUCHO GETAWAYS]
Gaucho Getaways
A brand story combining photography and writing, approached with the curiosity and perspective of editorial work.
View project →
An editorial eye
Good brand work begins with a good story.
My background in documentary photography and travel writing has taught me to look beyond the obvious brief — to pay attention to people, place, atmosphere and detail.
I bring that editorial sensibility to commercial work: looking for what makes a brand, a place or a project genuinely distinctive, then finding the right way to tell it.
[INSERT: Editorial/brand work that demonstrates this]
Far From: A brand of my own making
4. "Far From" Page: Your Ultimate Differentiator
Since you built this brand from scratch, dedicate a page to it that reads like a business case study, not just a passion project.
The Vision: Why you created it and the niche it fills in the travel landscape.
The Execution: Highlight that you handle the full creative pipeline—from editorial concepting and layout direction to writing the features and shooting the imagery.
The Strategic Value: Explicitly tell direct clients: "Because I build and run my own travel brand, I understand audience engagement, print/digital production budgets, and brand building from the founder's perspective."
Far From
I also know what it's like to build something of your own.
Far From is the independent travel publication I founded to explore quiet places, slow journeys and ideas worth sharing.
I built the brand from the ground up: its identity, creative direction, photography, writing and editorial voice.
It has given me another perspective on working with clients. I understand what it means to make the decisions, take the risks and build something over time.
[INSERT: FAR FROM visual sequence — site, photography, writing, print/publication]
Explore Far From →
A little about me
I began my career in advertising, working as an art director with agencies including Ogilvy and Wunderman.
Since then, my work has expanded into photography, writing and publishing. I have exhibited and received recognition for my photography, written for magazines and publications, and built my own independent brand.
The thread running through it all has been the same: ideas, images and stories — and an interest in how the three can work together.
Let's make something interesting.
I work directly with brands and organisations, and alongside creative agencies and other teams.
If you have a project you'd like to discuss, get in touch.
IDEAS. IMAGES. STORIES.
I bring together creative direction, photography and writing to tell stories that make brands Matter
...to help brands and organisations tell stories worth telling.
Creative Direction & High-End Content for Travel & Lifestyle Brands.
people remeber to a stories - it goes a long way back - in the blood
...to help brands and organisations tell stories people want to read, watch and remember.
Sub-headline: "I help emerging startups launch and heritage brands evolve by bridging the gap between high-level creative strategy and world-class execution. I define the vision, write the narrative, and shoot the visual asset library—all in a single, direct line of contact."
photography, writing, and visual strategy
Travel and lifestyle though an editorial lens
you solve two of their biggest pain points: strategic vision and flawless execution.
CLIENT COMMENTS“It's not always a guarantee that a photographer will be as comfortable writing, but I was really impressed by Nick's words.”
— Olivia Squire, Editor, Conde Nast Traveller
“Nick has a rare gift: he makes you feel like you're there.”
—Jort van der Horst, Gaucho Getaways
“Nick took the time to genuinely understand our vision, and the results were nothing short of breathtaking.”
— Rémi Hémeryck, Director of SOS SAHEL
“Quite simply, Nick has the most creative brain I've ever come across.”
— Steve White, Managing Director, RedC Marketing
SELECTED CLIENTS
