Creative Direction

I’m a creative director with an informed perspective who creates value for brands and organisations. Drawing on agency experience at Wunderman and Ogilvy, I develop concepts and creative strategies that articulate brand positioning, sharpen narrative, and deliver commercially effective work.

CAPABILITIES

Concept creation
Campaign ideas from blank page to execution. Ensuring the core concept holds integrity through every stage of development and production.

Copywriting
Shaping tine of voice, brand messaging, and social media content — from conceptual platform lines to long-form and SEO-optimised content. Balancing creativity with commercial intent.

Art Direction
Commissioning and directing photography, illustration, and moving image. Shaping visual worlds aligned to brand strategy, audience, and channel.

Great Rail Journeys: Brochure
Concept and art direction

A brochure concept that repositioned Great Rail Journeys around luxury service and the romance of the ‘golden age of travel.’

Close-up of a dark green pinstripe fabric with white stitching forming the shape of a footprint. White text along the left side reads 'Corporate Sales' and smaller white text on the right reads 'The adventure starts here'. The Land Rover logo is at the bottom left.

Land Rover: Corporate Sales Brand Identity
Concept, Art Direction

Corporate sales brand identity that positions Land Rover as the adventurous choice for executives.

Two travel emails promoting the Eurostar rail service to Paris and Brussels from London.

Eurostar: email campaign
Art Direction

A customer retention email campaign that significantly improved Eurostar’s email marketing performance across all key metrics: increased open rates, click-through rates, and conversions.

Bupa: poster campaign
Concept and art direction

A poster campaign for the Canary Wharf Health Centre targeting high-net-worth individuals.

A promotional for Bupa cosmetic treatments featuring two smiling women with clear skin.
A promotional for Bupa cosmetic treatments featuring two smiling women with clear skin.

Bupa: wellness product brochures
Art direction, design

Design for a suite of wellness product brochures. Making maximum use of stock photography.

Jet2 Holidays Destination Brochures
Art direction, design

A suite of destination brochures for Jet2 Holidays. Making maximum use of stock photography.

Brand Creation

A promotional webpage for the Dark Peak Photo Festival featuring a sepia-toned landscape of rolling hills and clouds, with event details including date and location.

Dark Peak Photography Festival: brand identity
Naming, creative direction, design, copywriting

Naming and branding for Dark Peak Photo, a start-up arts festival for North West England in 2024, which I also curated.

Analogue Zine

IR Zine
Naming, creative direction, design.

A Risoprint zine for Collective 454, a photography collective.

RECOGNITION


IPA Advertising Effectiveness Awards, B2B Marketing Awards, One Show Awards, DMA Awards, MM&M Awards

“Nick's brain doesn't work the same way as most brains. Nick's brain questions things and challenges the norm. His brain pushes boundaries and doesn't accept mediocrity. Quite simply, Nick has the most creative brain I've ever come across.”

— Steve White, Managing Director, RedC Marketing