Brief: Convey the visitor experience at the Estancia Nibepo Aike in the Los Glaciares National Park, Argentina.
Creative Insights: First person photography taken from horseback portrays excitement and authenticity. Working Gaucho activity juxtaposed with art on the interior walls shows the continuity and tradition at this 100 year old estancia.
Brand Narrative
ESTANCIA NIPEPO AIKE & GAUCHO GETAWAYS
Forty Minutes a Gaucho
A series of 21 photographs and text narrative
"Nick has a rare gift: he makes you feel like you're there. Through his writing and storytelling, he managed to capture the essence of what we want people to experience: the spirit of the gaucho lifestyle. Reading his work, you sense the rhythm of a life that has remained unchanged for over a century. His photography is equally stunning, authentic, atmospheric, and full of soul. A true talent and an absolute pleasure to work with.
—Jort van der Horst, Gaucho Getaways
