Brief: Convey the visitor experience at KABN, Loch Fyne, Scotland.
Creative Insights: Floor-to-ceiling windows, clad in charred larch, capture the changing light and frame the loch like a living painting. The design is Scandinavian cool meeting Japanese minimalism: luxury with restraint in nature.
Brand Narrative
KABN
Framing Nature
A series of 6 photographs and text narrative