Brand Storytelling with editorial credibility

I partner with brands, agencies, and organisations to craft powerful, editorially‑driven visual narratives.

With agency experience at Wunderman and Ogilvy, an MA in Photojournalism, and editorial credits including SUITCASE, Geographical, Royal Photographic Society Journal, and JRNY, I understand how to shape stories that resonate.

The result is authentic, compelling visual narratives for audiences who value meaning over marketing

I help heritage travel and lifestyle brands connect with culturally curious travellers through authored narratives that capture authentic depth.

Many brands default to surface-level lifestyle content that tries to appeal to everyone but ends up connecting with no one.

I bring editorial rigor and cultural fluency to commercial storytelling - translating genuine experiences into narratives that resonate with travellers who value context and atmosphere over Instagram moments.

My approach combines agency strategy with field reporting. I don’t just document experiences; I uncover the cultural stories that give brands editorial weight and emotional resonance. Proven through Far From (1,700+ engaged Substack readers) and client work that “makes you feel like you're there”, rather than manufactured moments.

What I offer

Photography that adds editorial depth, texture and nuance to the written word.

Writing that balances observational detail and emotive depth with commercial demands.

Ready‑to‑publish features that combine integrated photography and narrative for brands or publishers.